CPG companies are the ones on the hook for making sure product is on retailer shelves, and if you have empty slots, your shelf space just might go to your competitor with the next re-set. Granted, we live in unique times, and supply chains everywhere have been stretched due to the pandemic. But, excellent service levels is still the goal, and in this challenging environment, it can be your competitive advantage.
Inventory is a necessary evil needed to satisfy the changing needs of our customers. However, with constantly constrained resources and demands from senior leadership to optimize working capital, we need to reduce inventory while maintaining – or better yet, improving – customer service levels.