IBM, TWA, American Airlines, Nokia, Kodak — what do all these companies have in common?
They were all stratospherically successful leaders in their industries that were brought down to earth by disruptive and innovative companies that entered their respective markets with aggressive business plans, technological innovation, flexible decision making and a heavy dose of brashness.
And for many reasons, including hubris, inflexibility, entrenched thinking, and prioritizing cost over innovation, these companies were too slow to respond to their new competitive threats and paid a heavy price.